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Stray Club

EVERY STRAY DESERVES A STAY


We envision a future where shelters are temporary stops on a quick journey home, not long-term waiting rooms. A world where rescue is everyone’s first choice, creating such high demand that shelters celebrate empty kennels rather than having full ones. Where technology and compassion work hand in hand to make perfect matches, and every adoption creates ripples of positive change - not just saving one life, but inspiring others to do the same.

TOGETHER, WE CAN MAKE A DIFFERENCE

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DIANA

Co-Founder

Diana’s life has always followed a simple theme: dogs, dogs, and just to keep things interesting - more dogs.
Her travels around the world always led her to various animal shelters, ready to lend a hand, share a treat or fall for yet another stray.
Wanting to blend her love for dogs with creativity, she launched EDDGY, an eco-friendly dog fashion brand inspired by her loyal sidekick Eddy. That’s also how she met Katerina and just like that, they went from strangers to partners in canine chaos.
But dog fashion was just the start. Curiosity led her deeper into canine training and advocacy - because knowing why a dog ignores you is just as important as accepting that they will :)
And unlike Katerina who enjoys the quiet life, Diana could talk the ears off a Labrador, usually with a coffee in one hand and a lead in the other.

KATERINA

Co-Founder

Some people wear their hearts on their sleeves - Katerina wears hers in muddy paw prints and a pocket full of top tier dog treats. When she’s not shaking up the world of animal welfare, she’s braving the British countryside with her two sassy ladies Lou Lou and Ko Ko, wellies on and rain almost guaranteed.
As a self-proclaimed introvert, she never expected her greatest connections to come on four legs, but her girls had other plans. Through them, she found a whole community of like-minded dog lovers, including Diana. What started as a simple connection quickly turned into a lifelong friendship, built on dogs, chaotic zoomies, and the unspoken trust that one of them will always have a spare poo bag.
With one black dog and one white, she’s permanently dressed in a two-tone fur coat, no outfit is safe. At this point, she’s accepted the inevitable: dog hair isn’t an inconvenience, it’s a signature accessory!
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ANEEL

OUR PILLAR

Aneel is the strong pillar of The Stray Club and the one we lean on for advice, tech expertise, and entrepreneurial insight. As a trusted advisor, Aneel brings a steady hand and sharp vision to every challenge, all while managing to keep up with two dynamic female founders and a small army of dogs - proof that his patience is nothing short of legendary.
Driven by a love for supporting small businesses and tackling new challenges, Aneel brings creativity and impact to everything he takes on. Whether he’s refining the platform, mentoring the team, or tackling the latest curveball (human or canine), Aneel’s guidance is the foundation of The Stray Club’s success.
Together, we’re building a future where every pet finds their perfect family - with or without the chaos in the background!

WERE ON A MISSION

Our mission is to revolutionise pet adoption in the UK and beyond, building a supportive community of like-minded people who share our passion for giving strays the love they deserve. We’re here to uplift shelters through fundraising, help strays find their forever families, and raise awareness about the importance of adoption over buying from breeders. Join us in creating a brighter future for strays.

TOGETHER, WE CAN MAKE A DIFFERENCE

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